Stridec was in charge of 60 priority pages, including six major revenue-generating pages, as part of the project. As a result, the company achieved new highs in organic market share, traffic, and life insurance applications.
Stridec assisted with the redesign of the insurance marketplace's website navigation to improve internal linking and user experience. This includes a site-wide top nav that was clearer and more organised. The improvements gave visitors a more consistent domain-wide picture of the site's primary parts and made it easier for them to navigate to appropriate product kinds. Within the life insurance area, side navigation improvements produced a more defined hierarchy of pages.
The entire life insurance portion of the website was updated and improved byStridec . This included monthly changes to the core collection of revenue-generating pages. Stridec's content adjustments ensure that site visitors find the information that answers their questions at each stage of the journey by creating buyer personas and mapping the customer journey.
Stridec has been working with top-tier publishers and content providers to create tailored content placements for the client. Stridec's proactive outreach has led to a significant growth in the number of DA40+ websites linking to the insurance marketplace's website. Furthermore, the outreach outperformed the client's top competitors in terms of link velocity, resulting in a stronger life insurance link profile than any other website in the competitive set.
Due to a lack of E-A-T on key pages, the insurance marketplace saw a large decline in head terms for the life insurance landing page. Stridec used the following strategies to boost E-A-T:
Stridec obtained the following outcomes for the insurance marketplace in 15 months as a result of our SEO efforts: