Increased Google Market Share by 166% for an Online Insurance Marketplace


Stridec increased E-A-T (Expertise – Authority – Trust) by implementing full-scale navigation modifications, optimising content, conducting strategic outreach, and improving E-A-T (Expertise – Authority – Trust).

Stridec was in charge of 60 priority pages, including six major revenue-generating pages, as part of the project. As a result, the company achieved new highs in organic market share, traffic, and life insurance applications.

Internal Linking Structure

Stridec assisted with the redesign of the insurance marketplace's website navigation to improve internal linking and user experience. This includes a site-wide top nav that was clearer and more organised. The improvements gave visitors a more consistent domain-wide picture of the site's primary parts and made it easier for them to navigate to appropriate product kinds. Within the life insurance area, side navigation improvements produced a more defined hierarchy of pages.

Content Enhancement

The entire life insurance portion of the website was updated and improved byStridec . This included monthly changes to the core collection of revenue-generating pages. Stridec's content adjustments ensure that site visitors find the information that answers their questions at each stage of the journey by creating buyer personas and mapping the customer journey.

Strategic Outreach

Stridec has been working with top-tier publishers and content providers to create tailored content placements for the client. Stridec's proactive outreach has led to a significant growth in the number of DA40+ websites linking to the insurance marketplace's website. Furthermore, the outreach outperformed the client's top competitors in terms of link velocity, resulting in a stronger life insurance link profile than any other website in the competitive set.

Improve E-A-T

Due to a lack of E-A-T on key pages, the insurance marketplace saw a large decline in head terms for the life insurance landing page. Stridec used the following strategies to boost E-A-T:

  • Schema
  • Citations
  • Authors who are experts
  • Profiles available to the public
  • Bylines that say "reviewed by"
  • To align with intent, iterative QA is used.
  • Design that is user-friendly

More Information

Stridec obtained the following outcomes for the insurance marketplace in 15 months as a result of our SEO efforts:

  • Generated a 166.6 percent market share return in just two months following an algo-driven decline, outperforming every other insurance carrier in the sector.
  • From position #84 on Google to page one for a search keyword with 246,000 monthly queries in the United States.
  • Increased the amount of top 3 ranking phrases on Google by 69.9% year over year, resulting in record-breaking traffic.
  • Within 16 months, monthly life insurance applications increased by 66.0 percent YoY. (a new site record)
  • Achieved a CPA that was comparable to a paid search CPC for the same phrases.
  • Increased the amount of unique DA40+ referring domains by threefold, resulting in a link profile that outperforms all top competitors