Statistics from search engines

Google statistics on traffic

Search engines have a significant impact on our lives, influencing how we purchase, entertain ourselves, and learn new things. The following SERP data provide a clearer idea of how search engines are currently performing.

The SEO statistics shown below provide valuable information about the current situation of search.

Understanding this data may help you enhance your content marketing and SEO strategy so you can get those top search rankings.

Key points

  • SEO has a higher return on investment (ROI) than other marketing tactics.
  • In the worldwide search market, Google has a market share of over 85%.
  • Video will continue to rise in popularity and offer new ways to create leads.

Statistics from search engines

Search engines have a significant impact on our lives, influencing how we purchase, entertain ourselves, and learn new things.

The following SERP data provide a clearer idea of how search engines are currently performing.

  • For 68 percent of internet experiences, search engines are the beginning point. (BrightEdge)
  • Google search, Google Images, and Google Maps account for 92.96 percent of all traffic on the internet. (SparkToro)
  • Google has a market share of 91.94 percent of the search engine market. (Statcounter)
  • Google accounted for 70% of all global desktop search traffic in 2021, followed by Baidu (13%), Bing (12%), and Yahoo (12%). (2 percent ). (NetMarketShare)
  • The click through rate (CTR) for a #1 organic rank on Google is predicted to be 34.2 percent. (Sistrix)

SEO data on the influence on company

The only thing that matters, like with every marketing medium, is effect. So, how does SEO compare to pay-per-click advertising? Here are some statistics on the influence of SEO on business results taken directly from our client portfolio.

  • SEO ROI may be as high as 12.2 times the amount spent on marketing. 

  • When compared to digital advertising, SEO may cut the cost of client acquisition by 87.41 percent on average.
  • A blog visit's business value may be increased by 429 percent thanks to search engine optimization.

Google statistics on traffic

The organic search channel is extremely effective in driving both website visitors and revenue. Smart businesses use search engine optimization (SEO) as a strategic competitive advantage to tap into the potential of organic search traffic.

The strength of SEO comes from the fact that, unlike social media networks, search engines purposefully steer users away from their platforms and onto other websites.

The better your website and content are optimised, the more likely Google will send searchers to your site. Here are some eye-opening SEO stats concerning search engine traffic as a percentage of total traffic.

  • Organic search accounts for 53.3 percent of all online traffic. (BrightEdge)
  • Organic search accounts for 23.6 percent of all e-commerce orders in the United States (Business Insider)
  • SEO organic traffic is more than 1,000 percent greater than social media organic traffic. (BrightEdge)
  • Google sends zero organic search traffic to more than 90% of all website pages. (Ahrefs)
  • Organic search generates 2x more income for B2B enterprises than any other channel. (BrightEdge)

Statistics on content marketing

In SEO, content planning is crucial. A well-crafted strategy caters to your customers' needs and interests while focusing on the keywords and subjects they seek. A content marketing plan also gives you the structure to promote your business across different platforms and reach a larger audience.

  • Before speaking with a salesperson, 47% of consumers look at three to five pieces of material. (HubSpot)
  • In 2021, the percentage of marketers that use content marketing climbed by 12%, from 70% to 82 percent. (HubSpot)
  • In the top ten Google search results, the average length of content is 1,447 words. (Backlinko)
  • The top Google search result for articles has an average of 2,416 words. (serpIQ)
  • Sixty-one percent of major businesses say they outsource content marketing. (Content Marketing Institute)

Statistics on search behavior

During the research stage of the purchasing process, search engines play a significant role. When individuals search more generally and prefer long-form material that helps them comprehend a topic, they are in this mode. Users search more specifically with long-tail keywords as they grow more familiar with the subject.

Marketers that concentrate solely on the later phases of the customer journey will miss out on the brand-building potential of search inquiries throughout the awareness and research stages.

However, search behaviour encompasses more than just how consumers interact with the SERP. It also seeps into the online sites that consumers eventually visit to read.

Is your content, for example, in line with the user intent behind the search phrases for which your page ranks? You'll have a high bounce rate and low conversion rates if you don't.

Finally, if you want to impact search behaviour, you must rank on Google's first page. And, in order to convert traffic, you'll need to provide a fantastic user experience.

  • The second page of Google results receives 0.78 percent of all clicks. (Backlinko)
  • Around 32% of all hits are directed to the first page of the Google search engine results page (SERP). (Backlinko)
  • 53 percent of US shoppers use a search engine to conduct research before deciding whether or not to purchase a product. (Google)
  • Relevant searches persuade 39% of consumers to purchase something. (Consider Google)
  • Searches with no clicks account for approximately 65 percent of all searches. 

Analysis of off-page SEO (backlinks)

There are almost 200 ranking variables used by Google, and backlinks are one of the top three. Backlinks may be obtained through a link building strategy or by generating in-depth content.

The more authoritative backlinks a website has, the more Google considers it to be an authority, resulting in better search ranks. The off-page SEO data shown below are exclusive to off-page SEO.

  • Top-ranking pages receive new "do follow" backlinks at a rate of 5%-14.5 percent every month. (Ahrefs)
  • When all other factors are equal, a page with more backlinks will rank higher in search results and receive more organic traffic. (Ahrefs)
  • Shorter articles receive 77 percent more backlinks than longer content. (Backlinko)
  • There are no backlinks on 66.31 percent of all pages on the internet. (Ahrefs)
  • Brands that write on their website on a regular basis receive 97 percent more backlinks than those that don't. (HubSpot)
  • The top Google search results contain 3.8x the number of backlinks as the bottom ones. (Backlinko)

SEO data for B2B

The importance of B2B SEO is much greater than that of B2C SEO. The B2B sales cycle is substantially longer since there are more decision makers engaged and bigger dollar amounts at stake. It's crucial to provide high-quality, helpful content that displays your expertise, spans the whole sales funnel, and is relevant to all decision-makers.

Even while B2B SEO is more difficult and time-consuming, the benefits are well worth it. Because B2B transactions include bigger monetary quantities, the ROI on B2B content and SEO is likewise higher.

  • 90% of B2B purchasers use search engines to investigate future acquisitions. (Google)
  • 42 percent of B2B buyers utilise search on their mobile device as part of the buying process. (Consider Google)
  • Before connecting with a specific website, the average B2B buyer does 12 separate internet searches. (Google)
  • Changes to SEO algorithms were cited by 62 percent of B2B marketers as a priority. The Content Marketing Institute (CMI) is a non-profit organisation that promotes content 

Statistics on local SEO

Local SEO is essential for firms that cater to clients in their immediate vicinity. Improving your local search optimization can aid in the discovery of your company. You'll be missing out on a considerable amount of potential money if your firm isn't geared to capture some of this search traffic.

The following local SEO statistics demonstrate the value of a well-thought-out local SEO approach.

  • Almost a third of all smartphone searches are geo-targeted. (Consider Google)
  • Purchases are made 28 percent of the time when people search for a product or a retailer nearby. (Consider Google)
  • Small company websites are 25 percent of the time missing an H1 tag. (Creative+ Imaginative Imagination Imaginative Imaginative O Imagin
  • 76 percent of consumers who used their phones to look for anything nearby visited the business within one day. (Google)
  • Around 45 percent of worldwide buyers will make an online purchase and then pick it up in the store. (Consider Google) 

SEO statistics for videos

An explosion in video creation and consumption has resulted from the combination of smartphones with high-quality video cameras and broad access to high-speed internet.

People are turning to video for product research, learning, entertainment, and other purposes now more than ever.

Every day, billions of hours of video are seen on sites like YouTube, Facebook, Instagram, TikTok, and others. Brands have a one-of-a-kind chance to engage with their audience, demonstrate their expertise, and attract new consumers through video.

Given its widespread use and great return on investment, now is the moment to incorporate video creation and video SEO into your content strategy.

  • Video has surpassed all other forms of media in terms of content strategy. (HubSpot)
  • Higher YouTube search results are closely correlated with more comments, views, shares, and favourites on a video. (Backlinko)
  • According to 49% of marketers, including video in their digital marketing plan leads to quicker revenue development. (WordStream)
  • Video is the greatest sort of content for ROI, according to 51% of marketers. (WordStream)
  • Half of all potential B2B buyers have watched at least 30 minutes of B2B videos. (Consider Google)
  • Every day, YouTube users watch over a billion hours of video material. (YouTube)
  • 77 percent of customers believe that seeing a testimonial video from a company influenced their buying decision. (Wyzowl) 

Statistics on voice searches

Voice search has increased since the advent of voice assistants like Siri, Alexa, and Google Home. People may just talk to them instead of typing in their searches. Voice searches, on the other hand, have distinct qualities that set them apart from written searches.

They're frequently worded as questions, are frequently location-specific, and have a more conversational tone to them. To acquire voice search traffic, businesses must account for these variances and optimise their data accordingly.

  • Voice searches on mobile devices are three times more likely than text searches to be connected to anything local. (Watching Search Engines)
  • Voice searches for local business information account for 58 percent of all searches. (From the Search Engine Land)
  • Featured snippets play an important part in voice search results, accounting for 40.7 percent of all voice search responses. (Backlinko)
  • A good backlink profile tends to boost a website's voice search ranking. (Backlinko)
  • By 2022, more than half of all American households are predicted to have a smart speaker with voice search capability. (Google)
  • More than 1.1 billion smartphone users will use voice search at least once a week (Google)

SEO statistics for mobile devices

We now live in a mobile search universe, thanks to Google's decision to use mobile-first indexing. Brands must provide superior browsing experiences to users regardless of the device they're using.

This is more than just having a mobile-friendly website. It also considers website loading speed, layout, text formatting, navigation menus, pictures, and other factors. Websites that deliver a superior user experience across all devices will rank higher in search results if all other factors are equal.

  • Nearly 75% of internet users will exclusively use their mobile device to access the internet by 2025. (CNBC)
  • Mobile devices account for 58 percent of all Google searches. (hitwise)
  • The organic click-through rate for mobile search results is about half that of desktop results. (SparkToro)
  • On mobile devices, the top organic search result receives 27.7% of clicks, whereas the top desktop result receives just 19.3% of clicks. (SEOClarity)
  • Mobile search has led to the discovery of a new brand or product for more than half of smartphone users. (Google) 

SEO industry budgeting and expenditure statistics

With so much money on the line, it's no wonder that businesses spend a lot of money on SEO.

As previously said, SEO has a far greater return on investment than many other marketing methods. This provides a compelling motivation for businesses to spend marketing expenditures to boost search rankings. Here are some figures on worldwide SEO priority.

Growing SEO and organic visibility on their websites is the top inbound marketing objective for 

  • 61 percent of marketers. (HubSpot)
  • In 2020, it is anticipated that $79 billion would be spent on SEO services. (Image courtesy of Borrell Associates)
  • B2B SEO costs more than $20,000 per month for 49% of businesses. (Markletic)