Why is SEO Tools important?
With SEO tools, you can see which new and existing keywords your competitors are ranking for. You can then add these terms to your own list, use the tools to identify related keywords, and even consider expanding to new markets. SEO tools like SEMrush are capable of generating thousands of keyword ideas at once.
How to do SEO Tools?
- Acquire the data from various sources: Public internet data, clickstream, 3rd party data, SERP
- Store it on a database: MySQL, PostgreSQL, Redshift, custom database
- Process the data using specific algorithms to get insights from the data: Domain rank, which keywords a site is ranking for