What is video marketing
Video marketing is simply using video as a core component of your marketing activities to share with your target audience more about your business, and the products and services that you offer.
Videos can be used for both brand awareness building as well as tactical promotional campaigns that drive sales.
Most social media networks view video as the next big wave to engage the general public, with heavier weightage and therefore outreach given to videos instead of just static imagery and text-based content.
Why is video marketing absolutely critical to your business?
With millions of hours' worth of videos being consumed globally on a daily basis, there is no denying the value of video marketing and the importance it has on your overall digital marketing strategy.
If you're still not convinced, here are the top reasons why video marketing should be incorporated into your online marketing plans from now on.
Video boosts conversions and sales
To a business or brand owner, this is probably the most important reason.
A well conceptualised and properly marketed video can leave a lasting impression in the minds of your audience and make them remember your brand better than the rest of the competition. (Apple 1984, anyone?)
Familiarity breeds trust and when your audience trusts you, they are more likely to buy from you over the others.
And if your video happens to go viral, your business will suddenly become the talk of the town with massively heightened awareness and exposure overnight. And that can only mean booming times for your business.
Video is how mobile users consume information
In our current society, millions of people spend hours every day on YouTube, Facebook and Instagram watching videos.
They watch them while commuting to and from work; they devour them while at work; they consume it while taking their lunch breaks.
There's also no escaping the fact that the majority of us consume our daily dose of news on what's happening around us and the world at large via news video snippets on social media.
Now imagine how much exposure your business can benefit from if a portion of the daily video watching population gets to view your video.
Studies have shown that about 90% of consumers watch videos on mobile phones before making a purchase decision.
Google love videos
For any business, appearing on the first page of Google should a core component of its overall digital marketing strategy.
One of the ways to improve your chances of ranking high on Google search results is to have your video content appearing for the keywords that you're targeting.
It is no secret that Google is giving more and more attention to video content, with video results appearing more frequently on both mobile and desktop search results.
When you have a video embedded on your website, the chances of it showing up first on Google jumps by a whopping 5,300%!
Ready to ignite your marketing strategy?