What We Did
We adopted the standard e-commerce search and browse workflow and re-configure it to create an interactive database of artists and their corresponding art pieces, filterable by key attributes such as country, orientation, medium and price.
Standard art pieces can be bought and paid for directly online, while exclusive works are accessible only via VIP login, for private previews and invite-only sales.
In addition to providing TAG with an e-commerce website, we also designed a mobile credit card payment process that allows TAG to collect payment directly from the buyer for offline purchase, enhancing their sale conversion capability especially during art fairs that it participates in.
The solution we delivered to TAG help improve its international exposure and saw improvement in enquiries and interests from overseas buyers following the launch of the site.
The mobile credit card payment process was instrumental in helping TAG achieve quick sale conversions in the last few art fairs that it participated in, notably both editions of the Affordable Art Fair in 2016, where 5-digit sales revenue was generated each day. In addition, by using its own payment process instead of relying on the organiser’s, TAG was able to reduce its transaction fees per sale by 45%.